Digital Marketing: Local SEO

Law firm
success

Background of Firm

Our client, a well-established law firm based in Georgia , was facing a significant decline in organic traffic, leads, and Google My Business rankings. Despite their expertise and strong reputation, their online visibility was diminishing, hindering their ability to attract new clients.

Their competitors were getting all the leads and traffic.

Goals of Firm

Revive Organic Traffic: To restore and increase organic website traffic to pre-decline levels.
Dominate Local Search: To reclaim top positions on Google Maps for relevant local search terms.
Generate High-Quality Leads: To attract qualified leads seeking legal advice.
Enhance Brand Reputation: To improve the firm’s online reputation and credibility.

To address these challenges, we implemented a comprehensive SEO strategy.

Results Our strategic interventions yielded remarkable results:

Restored Organic Traffic: We achieved a 70% increase in organic website traffic within first 90 days.
Reclaimed Top Local Rankings: The firm’s Google My Business listing secured the #1 position for relevant local search terms.
Boosted Lead Generation: We generated a 60% increase in high-quality leads, directly translating to increased revenue.
Enhanced Online Reputation: The firm received numerous positive reviews, significantly improving its online reputation.

Year

2023

Client

Law Firm

Services

SEO

Project

6 months

Description

On-Page SEO Overhaul

Keyword Research: We conducted a thorough keyword audit, identifying high-intent, low-competition keywords relevant to the firm’s practice areas.
Content Optimization: We revamped existing content and created fresh, high-quality content, optimizing it for target keywords and user intent.
Technical SEO: We addressed technical issues such as broken links, slow page load times, and mobile optimization to improve website performance and search engine crawlability.

Local SEO Domination

Google My Business Optimization: We meticulously optimized the firm’s Google My Business listing, ensuring accuracy, consistency, and a flood of positive reviews.
Local Citations: We built a robust citation profile by listing the firm on numerous local directories, including Yelp, Yellow Pages, and industry-specific platforms.
Link Building: We strategically acquired high-quality backlinks from authoritative websites to boost the firm’s domain authority and search engine rankings.

Off-Page SEO

Content Marketing: We developed a content marketing strategy to create valuable content and attract organic traffic.
Social Media Marketing: We leveraged social media platforms to engage with the target audience and build brand awareness.
Email Marketing: We implemented an email marketing campaign to nurture leads and stay connected with existing clients.